Thursday, February 21, 2008

Design - Vertical Industries



It has been a great experience working with this guy Ben—some of you know who he is—he has huge plans and a handful of business ideas. These are a couple logos that are in development for such adventures। I would be curious as to what you think of them and over time I am hoping to post more of the work we are doing together—

Check back for more visuals and I am hoping to include a bit more of the design process

Design - The Green Book






Proof of Concept,
The concept (a 50 page prototype) is complete, although it is under constant critique and could change. The Green book was an amazing journey and I wish I could continue on that same path. I will work on it again but for now it will stay very much the way it is—a product of experience. It contains an outstanding interview with Kelly form Endless biking and a group interview with 5 individuals form the NS Ride mountain bike society in Vancouver. It ends with a spread introducing Scott form Secret Cycle and one of his ever so interesting quotes. The book is complete with maps and podcasts to compliment the great first ride experience stories. The stories of course are the springboard that will inspire you and get you off the couch on and onto your bike. The trails of Vancouver North Shore Want you there. I should thank Matt from Emdoubleyu Design for mentoring the project and Dan at NSMBA for getting the ball rolling with some of the great names in the Vancouver mountain bike scene including but not limited to Jay at Norco, Kelly at Endless, Brian, Euan, Michelle, and Sheldon at NS ride, Scott at Cove (Secret), Jeff at Specialized, Grant at Obsession, the great photo's on loan from Euan and Sterling, and everyone who made the project possible and inspiring. It was Inspiring to say the least.

I would love to hear what you think of the images posted and if you are in the Vancouver area and want to see the book - I am always available to have a coffee and talk about bikes.